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Moorcroft Tail Dance Hand Painted Vase 93/12 (Ltd. Edn. 46 of 100)
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Moorcroft Tail Dance Hand Painted Vase 93/12 (Ltd. Edn. 46 of 100)

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Official New Condition Moorcroft
Artist Signed & in Original Packaging

  • Height: 30cm
  • Launched: 2013

Designed by Kerry Goodwin.

The life of a Moorcroft vase begins with a designer creating an image in both three dimensional form on a blank clay shape known as a ‘green’, and also creating a watercolour. Pieces are trialed until perfected and meet the designers’ approval. The method of production originated by William Moorcroft in 1897 is almost exactly the same today. Most pieces are still turned on the lathe to perfect the shape. Designs are applied by tubelining a raised outline of liquefied clay through a glass tube from a small handheld bag, on to a pot. The process is not unlike that used in icing a cake. The colours are based on metallic oxides and are applied by hand, one colour being gently washed over another to enable them to blend together at high temperatures, firstly with the clay pot and then with the transparent glaze. It is this second firing which produces the brilliance of colour which has become the hallmark of Moorcroft.

Originally founded as a studio in 1897 within a large ceramic company. James Macintyre & Co. Moorcroft pottery soon made its mark on the world. Designs came from 24 year old William Moorcroft who personalised each piece of pottery produced with his own signature or initials. This did little for James Mcintyre’s name and reputation, and in 1913 the inevitable split occurred. William marched his workforce across Cobridge Park to a new factory in Sandbach Road where Moorcroft pottery is still made today. 

Today, Moorcroft leads the world of art pottery with its own distinctive design style. With added value coming from the skills and craftsmanship of a dedicated workforce, Moorcroft is selling more of its magnificent ware all over the world today, than it did even in its previous heyday in the mid-1920’s.

*May 2020 Update: Please note that as our store is currently closed we are only dispatching orders on a Thursday for the next few weeks.  Please contact us by email sales@griffinjewellers.co.uk if you wish to discuss any specific requests for delivery.*

We will endeavour to process orders on the same day if ordered by 2pm. For special postage requests, destinations or general help please email us first.


Standard postage and packing costs for UK delivery (except the Isle of Man and the Channel Islands) are free of charge for none bulky items with a total order value over £50

UK Orders - All watches and Faberge items purchased from our website will be sent out by Royal Mail Next Day Delivery - This service is fully tracked and insurance is included.

Other orders will be sent via Royal Mail Signed Delivery

For all orders overseas please email us for more details at sales@griffinjewellers.co.uk

We operate a 14 day no quibble returns policy as long as the item is returned in original packaging and in perfect condition. Please contact us before returning any item. Buyers returning items are responsible for return postage, please see our full returns conditions by clicking the link Delivery & Returns under Customer Care